![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/10841771-8555-40de-a30f-06d735517de1/79758331-f477-4b62-af70-ab51325e466c_rw_1920.jpg?h=41447ddf794ddc1c9cb54aea9b4483dc)
Both the storyboard and visual development are to present a laid-back and cheerful attitude, thus the use of the cool and timidly warm colors.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/10841771-8555-40de-a30f-06d735517de1/f6df8f43-f8bc-4fc7-951b-c87aea5d5ac0_rw_1920.png?h=310899df9d0a4979ad636be0ad0443ee)
The development of the NIKE commercial was to present the variety and positive outcome of buying new, high quality Nike shoes.